Your website could be the virtual front door to your business and an intrinsic element of your inbound marketing strategy. Often, it is the first experience people have along with your brand. And with Google’s give attention to providing a quality user experience, your website must offer a great one when visitors stop by. Website design mistakes can cause the customer to leave quickly, leading to your business missing an opportunity.
When someone involves your website, what type of the first impression does it make? Is your internet site welcoming and professional? Can visitors quickly find what they are seeking? Or does your website turn away prospective customers because it is confusing and doesn’t make your visitor feel as if you understand their needs?
To create a website that drives inbound leads, you must first understand your target audience. Put yourself in your target audience’s shoes and thoroughly understand:
- Why are they looking for a solution?
- What do they want?
- How will you help them?
Your website should introduce your business to the marked visitor in a way that relates to their mind and encourages them to dig deeper into what you certainly need to offer. When scanning your content, the customer is subconsciously asking, “what’s inside for me”? If your website doesn’t answer that question or convince them that you understand their needs, they will look elsewhere.
Having a well-developed, professional web presence is a requirement for gaining new customers and establishing credibility. To make your website attract, educate and encourage visitors for more information, steer clear of the following website design mistakes that keep your visitors from connecting along with your business.
1. Your homepage is all about you.
People need to quickly figure out what your business is approximate, what you have to supply, and whether your business can help them. A clear headline that speaks to your visitor’s challenges can stop them from hitting the trunk button and encourage them to find out more.
But writing in terms that the market understands and associates with is not easy. As business owners, we are often too close to our businesses to objectively view what makes our clients appreciate what we do. This content ultimately ends up focusing on your company without relating it to what problem you solve and why you’re the best choice for them.
Tip: If you struggle currently talking about the difficulties you solve, have someone interview you about your business, what you do and how you help people. A new ear can pick out those nuggets that will help form your most compelling message.
2. Content is unorganized
Content organization is essential to keeping people on your website. Businesses that have a wealth of content struggle with presenting it in a way that is clear and easy to understand. Remember that individuals don’t understand your business, and you do, and visitors want the usage of information quickly without spending unnecessary time looking for it. Organize your content to be clear and educational while demonstrating that you will be a professional in your field.
- Take inventory of one’s content and decide what’s very important to the main body of the internet site and what could be used as blog posts.
- Keep this content in your primary pages simple, defining your products and services in terms people understand and how it benefits them.
- Avoid your industry jargon.
3. Navigation is complicated
Visitors should manage to find what they are seeking quickly. Try to help keep your navigation to no more than two levels and use clear text-based links. Bear in mind that many users are searching from the smartphone or tablet and might be shown alternative navigation schemes as it pertains to website navigation; the simpler, the better.
Tip: Once you’ve your content organized for the market, the navigation should coincide cleanly with the structure.
4. Text is too much or too little.
There exists a fine line between a lot of and inadequate content on your web pages. Many believe all you need a couple of messages with images, and you’re all set site. They see Apple and Nike and wish to copy their minimalist look. Unfortunately for most small businesses, we’re not instantly recognized, so we need content to explain what we do, for whom, and what benefits we provide. Otherwise, visitors should go elsewhere to obtain the information they need.
On the other hand, a text-heavy page makes finding the correct information difficult. Many businesses make an effort to cover everything they do on the homepage and get clutter. It’s essential presenting your information engagingly and straightforwardly to make sure you keep the interest of one’s visitors.
Tip: Work on making your messages clear and concise. People have to land on your website and quickly determine if you should be the proper solution for them. You can use bullets and headlines to get your message across. For every sentence you write, ask the question, “just what exactly?” If there’s no answer or the answer doesn’t increase the value you provide, eliminate it.
5. Content is hard to scan
Should you need a cornerstone page with a lot of content, formatting may be your absolute best friend.
People won’t read a wall of text under any circumstances. To fully capture attention, you need to create your content easy to scan to obtain the keyword phrases of interest. Crowded text, tiny fonts, and minimal white space all discourage people from scanning.
- Make use of headings and bullets.
- Write shorter paragraphs.
- Use engaging, legible fonts that are easy to read.
Bold, vital content to draw the eye. Font size for the content body should be 14 pixels or more to create it more accessible to learn on any device. Include enough white space on the page to help make the content stand out.
6. Images are irrelevant or of low quality.
Images are a significant part of your website design. However, irrelevant, overused stock photography or low-quality images are distracting. Images should be used to illustrate your message so visitors can understand the context and never read every word of the text.
Tip: Take the time to find unique, quality images for the website or take your own. If you buy stock photography, buy the proper size and resolution to ensure the idea is clear and not distorted.
My opinion about using sliders on your homepage: Some people think that sliders are distracting and don’t add to the design of your property page. I agree sliders are not for every business. Still, a well-designed slider with relevant images and appropriate messages can be a powerful way to get your point across in some very visual industries.
7. Call-to-action (CTA) is missing or unclear.
Once your website has your visitor’s attention, you must tell them to complete something. People don’t want to believe – they wish to be guided. If you leave them confused or frustrated or overwhelmed with many choices, they’ll go because it had been unclear what you wanted them to do.
Tip: Determine the principal goal of every website and create your call to action to accomplish that goal. Understand the buying process of your target market and provide them the right call to action at the appropriate stage in the process. When someone is simply starting their research on a possible solution, asking them to purchase is premature. However, providing them with an academic piece might be just what they’re looking for.
8. Visitors have to search for your contact information.
A contact page is a must but doesn’t make your visitor search for it. Put your phone number where it is visible and allow it to click to call for mobile visitors. I don’t expose email addresses on websites because of harvesters, but web forms might help people contact you via email without the risk.
Tip: Use simple forms that are targeted at what anyone may want. Title the documents appropriately, so people know what to use them for. Want more details? Need an estimate? These forms help people take action and make your call to action clear.
9. Website isn’t mobile-friendly
Following Google research, mobile has transformed into the dominant platform for searches, as 48% of buyers use smartphones to start searching. When you think mobile-friendly websites aren’t necessary, think again.
Ever land on a website that hasn’t been optimized for mobile devices? Do you try to stretch the screen to click the navigation and find that which you are seeking or do you leave and find a website that’s easier to use? Giving visitors a mobile-friendly experience may be the difference between a fresh customer and one that never knows how your organization might help them.
Tip: Make sure your WordPress website is utilizing a mobile responsive theme. Most newer WordPress themes have included responsive technology. If you have a WordPress website and it is not mobile responsive, time for you to switch your article to at least one that is.
Your website may be the central focal point of your online marketing, not just a brochure you send people to if they ask for more information. Review your website for these mistakes that prevent visitors from connecting with your brand and correct them to ensure your website works hard for the business.
Although I only assist WordPress, you will find other website builders available that may be right for some small businesses. Have a look at this guide on the top 7 website builders to ascertain your absolute best option.